What a fitting tagline for Caribou Coffee to embrace life to its fullest and jump all in to their cause marketing sponsorship of breast cancer awareness.
Amy's Story www.cariboucoffee.comThe brand was inspired by Amy Erickson, the company’s original roastmaster, who lost her battle with breast cancer in 1995 and inspired the Amy’s Blend program, which originally partnered with Susan G. Komen for the Cure and planted tulips, her favorite flower, in the month of October so they would bloom at the site of their large walks, is now sharing the love with CancerCare.
Amy loved life, laughter, tulips and, of course, coffee.
But as you can see from the packaging, it's not just about Amy's story — it's yours, and hers, and his.
Caribou Coffee Company is proud to support CANCERCARE®. A non-profit organization helping individuals in your community. When you purchase Amy's Blend products, 10% of sales are donated to CANCERCARE®.
Like Caribou Coffee on Facebook and they will also donate $1 for every new like to CancerCare.
For my friends in the North and to the West, and in even Columbia, MO, stay awake for life and help Caribou Coffee and CancerCare find a cure!